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truPayments® Launches Lunch & Learn Series on Creating Effective One-to-One Digital Shopping Experiences

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truPayments® Launches Lunch & Learn Series on Creating Effective One-to-One Digital Shopping Experiences

Nov 14, 2018

truPayments® Launches Lunch & Learn Series on Creating Effective One-to-One Digital Shopping Experiences

Dealers Learn the Benefits of Using Soft-Pull Credit Solutions

Cincinnati, OH - November 14, 2018. truPayments®, LLC, a financial technology company, hosted the company’s first educational Lunch & Learn at the historic Queen City Club in Cincinnati, Ohio. The exclusive event was offered to a select group of local automotive dealer principals and senior managers. The purpose of the event was to provide insights into the latest trends in soft credit pulls, personalized payments, and digital merchandising, including an open forum for discussion of best practices

Event presenters included auto industry and technology thought leaders, who have extensive experience in soft-pull credit bureau solutions, digital marketing, digital retailing and strategic financial technology.

Tarry Shebesta, CEO of truPayments, LLC, covered topics related to the different types of soft-pull credit inquiries, solution usage, engagement and compliance.

Also presenting was Torben von Staden - a veteran technology, automotive, eCommerce and retail executive - who spoke about the future of Digital Merchandising and trends in Personalized Monthly Payment Marketing.

The event received rave reviews. Participants said the information presented was advanced and innovative, with new ideas and solutions that would help them gain a competitive advantage in the marketplace. They also liked the open forum and dialog, which was conducive to idea sharing. Attendees rated the event as excellent overall.

Penny Diersing, Advertising Manager: Digital and IT, Creative Marketing and Business Development at Walt Sweeney Ford, said “The Lunch & Learn was very informative and insightful. The smaller group setting allowed for open dialog, including specific questions and examples to be shared. During one of the breaks, I had dealers around me who wanted to see an actual lead that came through our shop-by-payment tool using a soft pull. They were genuinely impressed by the breadth and depth of the lead data and full bureau provided in a readable email format."

Additional truPayments® Lunch & Learn events are being planned in different cities and at the NADA conference in January 2019. If you are interested in having a Lunch & Learn hosted in your area, please contact us.

“The truPayments® Lunch & Learn concept was created to help dealers understand current and future digital technology trends in key areas, such as marketing, merchandising, financing, and retailing. The events are designed to provide insights and cultivate discussions, which help dealers identify opportunities to apply these technologies effectively,” says Tarry Shebesta, CEO of truPayments®, LLC.

About truPayments®, LLC

truPayments®, LLC is a financial technology company with deep roots in eCommerce and the Automotive Industry, developing revolutionary SaaS products, such as tru® Shop-by-PaymentTM. truPayments® is a subsidiary of Automobile Consumer Services, Inc. (ACS), a financial services and technology company based in Cincinnati, Ohio.

More information is available at

About Tarry Shebesta

Tarry Shebesta is a dynamic entrepreneur, who launched a digital car buying service from a second bedroom 30 years ago and has been a constantly innovative force in the automotive industry.

Co-Founder and CEO of truPayments, a pioneering leader of digital marketing, merchandising and retailing solutions for the automotive industry.

He’s an automobile financing and leasing subject matter expert and media consultant on live TV shows, including CNBC, FOX Business, and Bloomberg TV.

Tarry is a current board member of the National Vehicle Leasing Association and has presented at numerous automotive and financial industry conferences.

To have Tarry speak on the truPayments® Lunch & Learn topics at your next event or industry conference, please contact him at

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For additional information, contact:

Tarry Shebesta

Phone: 513.200.5757


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